Facetmedi is a healthcare interim management with a special focus on business - project - people management, recruitment of (specialized) nurses, doctors and specialists, temporary employment, secondment, setting up flex pools and emergency care. Recently Facetmedi developed a range of medical educational materials tailored towards the need of nurses to practice and demonstrate their skills in real life simulations providing real life interactions through the perspective of both the patient and the nurse. You can combine tests with practice and integrate experience-oriented nursing into a practical exercise situation. Furthermore, you can reduce the gap between theory and practice, simulate client situations, raise the participants’ awareness of their own actions, let participants experience the care measures from the client’s point of view, explain the measures to the client and guide caregivers.
Since the educational materials were completely new, and was considered as a new niche within the medical educational market, the challenge was to quickly to raise awareness and buying interest amongst the target audience and ultimately acquire marketshare. The challenge was to quickly identify and reach the target audience so VICI MEDIA helped Facetmedi define the key decisions makers in the buying process and identified using proprietary technology over 1460 individuals at record breaking speed who matched the criteria. VICI MEDIA thenstrategized, developed and executed on growth-hacking principles in combination with social selling in an unique service model to reach the business objectives of Facetmedi.
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